About

Built by someone who's run the desk.

I'm Max Hazell. I came up through hands-on IT support and into IT Operations management, and I run IT operations day-to-day for a mid-sized engineering business — this isn't theory recycled from a framework, it's the same work I do every week.

My work covers the full breadth of an internal IT service — including leading a device refresh of 538 laptops alongside business-as-usual support:

Service desk operations and service performance
Endpoint management — Intune and Jamf
Identity and access — Entra ID, Active Directory, Conditional Access
Onboarding and offboarding
Application support
Vendor and MSP management
Operational technology delivery
Major change programmes

Measurable results

91%

reduction in average resolution time

90%

reduction in first-contact time

A major service improvement programme I worked on contributed to the resolution and first-contact improvements above. These are anonymised results from my professional IT operations experience — not client results from a Service Desk Builder audit.

Why this exists

I kept seeing teams reach for a new tool before properly diagnosing how the existing service was operating. A new platform gets suggested, budget gets spent, and the same operating problems follow everyone straight across. Service Desk Builder started as technology for making service analysis more structured and repeatable — the checks I'd otherwise run by hand.

The Service Desk Performance Audit combines that methodology and technology with my own operational judgement. It's the assessment I'd run if you brought me in for a week — done properly, and priced so a Head of IT can sign it off without a procurement cycle.

The audit is AI-accelerated and human-judged: analysis tooling does the reading, ten years of running and improving service desks does the deciding.

Want an independent view of your service?

Tell me about your service desk and we'll get started — or run the free Health Check first.

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